To predict the future is like tossing the coin. More often than not, it is uncertain. However, it is clear to see how many modern technologies and advanced AI power tools have come into integration in the field of Digital Marketing.
Trends in digital marketing are numerous, as it is a very vast field or endeavour making it impossible to talk about a singular trend.
For the purpose of this article, lets try to cover only these few trends and at least predict how these trends will change the face of digital marketing in the near future.
- Voice Search Continues Upward
- Artificial Intelligence (AI)
- Marketing in Messaging Apps Will Increase
- Chatbots Continues to Dominate
There is no doubt that this list is unexhaustive, as there are still more trends to emerge in future, but lets take a moment to look at this few trends:
Voice Search
Voice – It would be a waste of time to argue that ‘Activated Search’ will be the next big thing in Search Engine Marketing (SEM), hence, it is wise to prepare yourself for the voice search revolution already happening now. Thanks to Google Assistant, Siri, Alexa, Echo, and other smart voice control devices like smart speakers and smart fridges, etc. Google Assistant and Siri has the biggest market place in the mainstreaming voice engine. When these were newly introduced by apple and google, it was considered a novelty, with no one taking them seriously. Today, however, statistics have shown that around 31% of smartphone users worldwide use voice search at least once a week. However, it is clear that the voice search on smartphone devices is growing, and it’s going to have a major impact on your digital marketing campaign. So look forward to it.
Furthermore, the Internet of Things (IoT) brought the voice-activated search to the next level. Some factors responsible for voice search becoming more popular these days are: People like to talk, and that is a preferred way of interacting. And now the machines are finally able to catch up on the way people want to search for products, services and discover new things through voice recognition.
Consequently, adopting a voice search strategy helps you in terms of relevancy and creates a unique and optimized customer experience that will build your brand loyalty.
Artificial Intelligence (AI)
AI technology has become more accurate, and now it is also capable of automating virtually all of your digital marketing campaigns. According to a recent study, 28% of digital marketers rely on AI for their products; while 26% utilize AI to power their digital marketing campaigns.
Marketing in Messaging Apps Will Increase
Social messaging apps like Facebook Messenger and Whatsapp aren’t just for staying in touch with friends and family. Digital Marketing industries have taken a significant interest in this kind of app in recent times, and it’s no surprise when you consider the opportunities. In the next 2-3 years, messenger marketing is expected to be the world’s number one marketing channel.
Chat-bots Continues to Dominate
Customer Service is No Longer an Option, and due to AI, we can create a virtual assistant to communicate with users and assist them. Nearly 80% of businesses claim that they want to start using chatbots in their businesses. Chatbots have the following benefits: It’s easy to use and understand, Instant responses, 24-hour service, No need for breaks, and this is sure to be one of the fastest-growing digital marketing trends.
- By ONORIODE AKUSU, Managing Editor at Online-Pikin. Onos is a Communications Strategist, Social Media Handler and Digital Media Enthusiast.