Rite Foods Limited, Nigeria’s market leader in the food and beverage industry, will be powering this year’s Felabration in celebration of the late Afrobeat icon, Fela Anikulapo Kuti. It is a one-week annual music and art festival that renews what he stood and fought for during his lifetime.
It was conceived in 1998 by Yeni Anikulapo-Kuti in celebration of the life and times of her late father, Fela, who was also a human rights activist, Felabration is held yearly from October 11 to 17 at the legend’s New Afrika Shrine in Ikeja, Lagos.
Themed “Viva Nigeria Via Africa,” the event has a line-up of captivating activities which include Afrobics dance competition, a show where contestants will compete by showcasing afrobeat dance moves with any of Fela’s songs, like “Zoombie o Zoombie,” “Mr. Follow Follow,” Teacher No Teach Me Nonsense,” and “Colonial Mentality,” among others.
There will also be a schools’ debate with the topic ” Covid 19 is a Blessing” “The National Question Devolution or Evolution” for the Felabration Symposium, with the moderator/chairman Femi Falana amongst prominent speakers like Senator Shehu Sani.
Commenting on the sponsorship, the Managing Director of Rite Foods Limited, Mr. Seleem Adegunwa, said the late megastar, who was an epitome of courage and justice for the citizenry, is worth celebrating considering the messages of hope and equality propagated through his songs.
Adegunwa stated that the Truly World-Class and proudly Nigerian company would continue to identify with well-meaning initiatives like Felabration, which continually renews what the late megastar stood and fought for during his lifetime.
According to him, the leading food and beverage company would use the entertainment platform to provide maximum refreshment to music lovers, with its 12 Bigi variants of carbonated soft drinks, Bigi Table water, Fearless energy drink brands, which consists of the Fearless Classic and Fearless Red Berry, and Rite sausages, that has been the hallmark of distinctiveness in the Nigerian market.
Rite Foods’ contribution to the memorable event will include a posthumous award for the late Afrobeat king, who was at the forefront against injustice, inequality, and other depravities.
The beautifully designed award would be part of the company’s posthumous honour for the megastar, who left an indelible mark in the entertainment industry and earned global recognition for his unrivalled stage performance in his genre of music.
The Fearless brand resonates with Fela’s positive energy of fearlessness, positivity, and can-do spirit. Fearless is the leader in the energy drinks market, just like Fela was the global musical icon during his lifetime.