As part of this year’s Children’s Day celebration, Rite Foods Limited, a market leader in Nigeria’s food and beverage sector, has sponsored lots of exciting activities by various organisations for kids to make the day memorable, as a consumer-centric company.
Marked annually on 27 May, is the commemorative date for children, who are termed as future leaders, and fun-filled, as Rite Foods threw its weight behind lots of initiatives organised in Nigeria to connect with its younger consumers.
As a truly world-class company and maker of the 13 variants of the Bigi carbonated soft drink (CSD), and Rite Spicy, Bigi Beef, and Rite Sausages, for children, the company is poised in refreshing kids with quality brands that appeal to their taste at all occasions.
The company’s product line also includes the premium Bigi Table Water, produced with global best practices in purification, for freshness, confidence, and reliability, and the Fearless energy drink brands that consist of the Fearless Classic and Fearless Red Berry, the first-ever packaged polyethylene terephthalate (PET) bottle products, that has been the hallmark of distinctiveness in the industry.
Given that, Rite Foods sponsored the Nigerian Future Leaders Festival Children’s Day event; Lenox Mall Children’s Day Celebration; Nigerian Television Authority (NTA) Entertainment; Stanbax Schools’ event; 32 FM event; Celebrations held by Love for a Child; Eko Hotel Children’s Day event; Ogun State First Lady Initiative for Children; Live Abundantly and many other platforms.
At these events held to mark the day, Rite Foods made available its award-winning products with their unique taste for reinvigorating moments, to keep the children satisfied and electrified.
Commenting on the huge support, Rite Foods’ Brand Manager, Boluwatife Adedugbe, said it is part of the many ways of the company to connect with children that constitute its target market and to make them happy in times of celebration, with unparalleled brands that have set the pace in the food and beverage industry of Africa’ largest economy.
She avowed that with the Bigi products and Rite Sausages, the children were rejuvenated to stay delighted and active in their performances for the day.
The company has been at the forefront of promoting worthy projects that impact positively on its consumers, like the recent Nigerian Idol Season 7, sponsored by the Bigi brand, among others, for musical talent discovery among young Nigerian singers. It was aimed at supporting their dreams of becoming superstars and strengthening the Nigerian entertainment industry.