From Left: Rosemary Egabor-Afolayan, Head of Commercial Department, News Central TV; with Biola Aransiola, Assistant Brand Manager, Bigi Brand of Rite Foods Limited, holding the Bigi Carbonated Soft Drink “Most Innovative Carbonated Soft Drink Brand of the Year” Award plaque and Segun McMedal, President and Chief Executive Officer, Upticomm Marketing Company; at the BrandCom Awards organised by Brand Communicator, in Lagos, on November 4, 2023.
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Bigi Carbonated Soft Drinks, the beloved and innovative brand that has captured the hearts of consumers with its creative and original offerings, has been honoured with the prestigious title of the “Most Innovative Carbonated Soft Drink Brand of the Year” at the esteemed BrandCom Awards 2023. The gala event took place at the Civic Centre in Victoria Island on November 4, 2023.
The BrandCom Awards is a highly acclaimed industry event organized by Nigeria’s premier brand and marketing magazine, BRAND COMMUNICATOR. It recognizes and celebrates outstanding achievements in the world of marketing and branding across various sectors.
The award, “Most Innovative Carbonated Soft Drink Brand of the Year,” is the highest recognition bestowed upon a carbonated soft drink brand that has displayed unparalleled creativity, originality, and innovation within the soft drink industry during the year under review, spanning from 2022 to 2023.
Bigi Carbonated Soft Drinks outshone its competitors in this fiercely contested category, securing the top spot as the winner. What set Bigi apart was its unwavering commitment to pushing the boundaries of traditional offerings, introducing fresh and exciting flavors, and pioneering groundbreaking concepts that deeply resonated with consumers. Bigi’s innovative range of variants has become a benchmark for excellence in the industry.
Biola Aransiola, Brand Manager of Bigi Carbonated Soft Drinks, stated that “the Bigi brand is intentional about its flavour line-up, and the 13 different flavours were intended to add excitement and colour to people’s everyday life and moments. The Bigi brand will continue to ensure that she matches the ever-evolving tastes of our consumers. We are committed to being innovative and standing out in the carbonated soft drink industry.”
Bigi Carbonated Soft Drinks has truly cemented its status as a trailblazer in the soft drink industry, consistently introducing innovative products that captivate the palates of consumers and set new industry standards. From unique flavour combinations to consumer-centric marketing campaigns, Bigi has proven that originality and innovation are key drivers of its success.