Meta on Tuesday launched Instagram Teen Accounts, a more limited experience for younger users of the platform, in what is the technology company’s latest effort to assuage concerns about the impact of social media on kids.
Meta will automatically migrate all Instagram users under the age of 16 to the new service, which features built-in protections through settings controlled by their parents. The move is designed to address mounting criticism that social media can harm young people’s mental health, as well as put parents at ease about the kind of content their children are exposed to and who is able to interact with them.
User profiles on Teen Accounts are automatically made private and can only be viewed if a request to access a teen’s information is accepted. The new tool also places restrictions on messaging, allowing parents to see who their kids are communicating with, and includes a feature that silences notifications at night. Such features may be deactivated, but only with a parent’s permission.
“We know parents want to feel confident that their teens can use social media to connect with their friends and explore their interests, without having to worry about unsafe or inappropriate experiences,” Meta said in a statement Tuesday. “We understand parents’ concerns, and that’s why we’re reimagining our apps for teens with new Teen Accounts.”
Beyond giving caregivers more control over a child’s Instagram usage, a new “Explore” feature lets teens select topics they want to see more of, according to Meta.
With Teen Accounts, users under 16 need their parents’ permission to roll back restrictions, according to Meta. An additional feature lets parents further shape their teens’ online experiences by showing them how they’re messaging and how much time they are spending on the platform. Parents can also block teens from accessing Instagram during certain times of the day.
To keep teens honest, Meta is asking them to verify their ages by uploading an ID card and by using a tool called Yoti, which analyses a person’s facial features to determine if they appear to be under or over 18.
Teens will be notified that their accounts are being migrated into Teen Accounts. The transition is expected to take place over 60 days in the U.S., U.K., Canada and Australia.
CBS