Fearless Energy Drink, Nigeria’s leading energy drink brand from the stable of Rite Foods Limited, on Saturday, appreciated its consumers with a movie outing at the Ikeja City Mall for a thrilling experience. The Fearless Classic and Fearless Red Berry variants are a popular delight among the teeming consumers.
Olaniyi Aderuku, the Brand Manager of Fearless Energy Drink, said, “The movie outing is part of the ways to reward and excite our consumers for their loyalty, especially within the present economic situation. Overall, the initiative is to strengthen brand loyalty and create a positive emotional connection with our customers.”
Aderuku said Fearless Energy Drink will continually strive for taste superiority, excellence, and innovation in providing exceptional experiences to its consumers and will maintain its strong commitment to consumer connection and satisfaction.
According to him, “Our choice of the movie ‘Gladiators 2’ aligns with Fearless Energy Drink’s bold and empowering spirit, inspiring our consumers to conquer challenges and embrace their inner strength. Also, the Fearless Energy Drink with its tagline ‘Embrace The Thrill’ offers its consumers the unquenchable desire to make a difference in their endeavours, with the positive energy it provides, through credible platforms that resonate with its values of courage, leadership, and the willpower to succeed”
Many customers who trooped out to watch the two-hour movie, fresh in the box office, were excited as they shared their experiences while taking memorable pictures to make the moments and the memory linger.
“I was surprised by the kindness and generosity of the Manufacturers of Fearless Energy Drink. It was such a special treat for my kids who I brought with me to the movies.” Said Mrs Ajogbo, – mother of two. “Rite Foods Limited has created memories that will last a lifetime. Thank you for making your consumers feel so valued and appreciated!” She added