Pernod Ricard Nigeria has unveiled the Jameson Upcycled Bottle Christmas Tree at Ikeja City Mall in a festive celebration of sustainability and innovation. This remarkable 25-foot tree, crafted from thousands of recycled Jameson bottles, is a testament to the company’s commitment to environmental responsibility and community engagement.
The event was graced by the Honourable Commissioner for Environment, Mr Tokunbo Wahab, who praised the initiative for its creative approach to recycling. He said the company’s plan aligns with Lagos state’s environmental sustainability programme, aimed at eradicating the use of plastics to avoid hazards associated with its usage. Pernod Ricard’s efforts in recycling and sustainability are commendable and set a standard for corporate responsibility.
The Jameson Upcycled Bottle Christmas Tree begins a series of festive activities running until January 1, 2025, inspired by the “Twelve Days of Christmas.” These events aim to foster community spirit and raise awareness about the importance of sustainability. Highlights include bond and connect sessions, Jameson-themed activities, candle art and gifting corners, silent discos, carol singing, Owambe parties, sip and paint sessions, karaoke, open mic nights, and a grand New Year’s Day concert.
Special Adviser to the Lagos State Government on Climate Change and Circular Economy, Mrs. Titilayo Oshodi, also commended the initiative. “This project showcases the creativity and excellence in promoting recycling and reducing waste. It aligns perfectly with Lagos state’s vision of ecological conservation and reducing toxic emissions,” she stated.
Michael Ehindero, Managing Director of Pernod Ricard Nigeria, expressed his enthusiasm for the project. “The Jameson Upcycled Christmas Tree is a creative way to engage our community and promote ecological consciousness. By reusing bottles, we hope to inspire others to think sustainably and act responsibly.”
Join us at Ikeja City Mall to celebrate this unique blend of sustainability and festive joy. Together, we can make a difference and create a cleaner, healthier Lagos.
About Pernod Ricard Nigeria
Established in 2012, Pernod Ricard Nigeria, is a member of the Pernod Ricard Group, a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies.
Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes.
Our mission is to ensure the long-term development of our brands with full respect for people and the environment while empowering our employees around the world to be ambassadors of our purposeful, inclusive, and responsible culture of authentic conviviality.