The Bank of Jamaica (BOJ) has disclosed that it has chosen the name, JAMAICA DIGITAL EXCHANGE – JAM-DEX, tagline, “No cash, no problem!” and logo for its digital currency, which will be launched later this year.
As the saying goes, "Mi inna mi ackee!"… With the completion of our CBDC name, logo, tagline and image design competition – Bank of Jamaica's digital currency now has a name! See the press release for full details: https://t.co/YqFKi1BV0G #BoJspeaks #CBDCJa pic.twitter.com/fqXglyAJBH
— Bank of Jamaica (@CentralBankJA) February 17, 2022
The choices for branding of the digital currency followed a public competition the bank organised, whose panel of judges included Natalie Haynes, BOJ Deputy Governor in charge of Banking, Currency, and Financial Markets Infrastructure. Other members of the panel were BOJ Communications Director, Tony Morrison; BOJ Senior Graphic Artist, Tashna Bulli; Project Director in the Ministry of Culture, Gender, Entertainment and Sport (and former BOJ employee) and others.
As winners, Ashley Payne, who suggested the tagline, took home J$600,000 ($3,862) and J$50,000 in CBDC while Gerrard Harvey, who came up with the logo, walked away with the prizes of J$350,000 ($2200) in regular currency and J$25,000 in CBDC.
The BOJ recently concluded an eight-month pilot of its central bank digital currency at the end of 2021. The bank minted 230 million Jamaican dollars (or $1.5 million) in digital currency to be issued to deposit-taking institutions and authorised payment service providers in early August, then issued 1 million JMD ($6,500) in CBDC to staffers. In October, the bank issued 5 million JMD ($32,000) worth of CBDC to the National Commercial Bank (NCB), one of the island’s largest financial institutions.
According to Natalie Haynes, a deputy governor with the Bank of Jamaica (BOJ) for banking and currency operations and financial markets infrastructure, the BOJ aims to replace 5% of Jamaican dollars with digital currency each year. The bank says NCB has signed up 57 customers to use the CBDC.
The majority of Jamaicans are financially excluded. To get those persons into the formal financial system, we decided that the central bank digital currency would be a good opportunity.”
Natalie Haynes, BOJ deputy governor