PHOTO L-R: Olawale Odenusi, Digital Lead and Brand Manager for Rite Sausage Roll Brand; Esther Akinsanya, one of the lucky awardees of the activation and Akinola Mosunmola, Event & Activation Officer, Rite Foods Limited, during the Sausage Rolls Bouquet of Love surprise visit in Lagos.
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Rite Foods Limited, a leading Nigerian FMCG company known for its award-winning Sausage Rolls brand, celebrated Valentine’s Day with a creative social media campaign called the “Sausage Rolls Bouquet of Love.”
The digital activation invited online users to nominate friends and loved ones who deserved a special Valentine’s Day treat. Five lucky winners in Lagos State were surprised with a unique bouquet made entirely of Rite sausage rolls, along with cash prizes and a heartfelt message.
The activation, which garnered significant online engagement, awarded five lucky winners in Lagos State: Adeyemi Faoziyhat, Esther Akinsanya, Ajoke Oluwadara, Adebanjo Adebisi Aminat, and Loveday Josephine.
Olawale Odenusi, Digital Lead and Brand Manager for the Rite Sausage Rolls Brand, commenting on the campaign, stated, “We are committed to celebrating the special Rite moments with our customers. The Bouquet of Love activation was a delightful way to show our appreciation for their loyalty and spread the spirit of Valentine’s Day.”
The consumers selected also received the bouquet with cash prizes and a love note, expressing the brand’s commitment to celebrating the Rite moments with its consumers. They expressed gratitude to the company and its award-winning sausage brands for creating a memorable and refreshing love experience that makes consumers feel special.
Esther Akinsanya, one of the beneficiaries, who got the surprise package at her office expressed excitement and lauded Rite Foods for being consumer-centric and putting smiles on the faces of consumers across the country. “I can’t believe this treat right now. It makes me feel so special,” an elated Esther echoed.
This heartwarming activation reinforces Rite Foods’ commitment to putting its consumers at the heart of everything they do.
With the “Rite Sausage Bouquet of Love” campaign, Rite Foods demonstrates its dedication to winning the hearts (and stomachs) of consumers. Not only do their award-winning Sausage Rolls offer a delicious and satisfying snack, but they also provide the energy to Unleash the Bull and take on the day.
The digital activation reinforces Rite Foods’ commitment to its core mission of putting consumers at the heart of everything they do. The company’s dedication to quality and value is evident in the numerous awards its products have received, including the “Best Value for Money – Sausage Brand” award for Rite Foods’ Sausage Roll in 2023 amongst others.
