Rite Foods, a world-class and market leader in Nigeria’s food and beverage industry, has commended women for their role in societal development and urges them to always stand out in their sphere of endeavors to bridge the gap in gender inequality, as it joins other organization’s globally in marking the 2022 International Women’s Day (IWD).
The company which has been the hallmark of uniqueness with its leading 13 Bigi carbonated soft drink variants and Table Water, its premium Fearless energy drink brands, consisting of the Classic and Red Berry products, as well as the Rite Sausages, is deeply committed to promoting excellence which Nigerian women and those globally have demonstrated in making the world peaceful for habitation.
While admonishing women to sustain the virtues they are known for, the Managing Director of Rite Foods, Mr. Seleem Adegunwa, affirmed that women have the creative ability to inspire positive change that is cherished by all, and urged them not to rest in their oars in making a positive impact in the society, for a sustainable future.
Adegunwa’s assertion is however intertwined with this year’s IWD theme on “Gender equality today for a sustainable tomorrow,” with the hashtag #BreakTheBias, which celebrates the admirable activities of women on climate change adaptation, mitigation, and response, for a more sustainable future.
He stated that exceptional qualities in women would erode the perception about women, as they have been exhibited by those in the socio-economic and political spectrum, a situation that has helped to eliminate the disparity between their male counterparts.
On her part, the company’s Brand Manager, Boluwatife Adedugbe, calls on women globally to be agents of good cause, as is the case, to create the enabling environment for a sustainable tomorrow.
She affirmed that Rite Foods has been encouraging gender equality and inclusion, which is evident in its workplace, and as entrenched in its values increased wellbeing and optimism for a better future.
Its Bigi brand’s viable marketing activities in connecting with its consumers have been felt in the entertainment and sport sector, where talents are discovered and nurtured for human and national development. An example is its sponsorship of the Nigerian Idol, last year and in 2022, an international musical star discovery platform for young Nigerian artists.
Also, the company’s Fearless energy drink has set the pace for others in its segment, with the first-ever packaged polyethylene terephthalate (PET) bottle brands, and has been at the forefront of laudable initiatives aimed at supporting the music and entertainment industry, ahead of competitors.
All these are responsible for the laurels earned by the quality brands, with the recent being the “Most Outstanding Energy Drink Brand of the Year,” for the Fearless energy drink, and the Bigi “Most Outstanding CSD Brand of the Year” for their market leadership position in the industry.